VW Caddy Beach Launch

For their launch into the Australian market, VW required a slick Product Video for social and web of their Caddy Beach model.

The brief was to focus on the functionality of the car, so the creative concept featured a stop motion treatment in the middle of the video to draw attention to the versatility. Ultimately the Caddy Beach reconnected the brand with travellers and explorers around Australia and helped VW to increase sales figures in 2018.