Demolition Man

In March 2017, we introduced a new character to the A&E channel viewer: Lawrie Voutier, a wheeler, dealer, junk man who does things his way.

Our multi-platform campaign was mainly driven by our owned media, on-air promotions and social media posts. The results were incredible: Demolition Man became the highest rating series of the channel in 3 years & the #2 factual series of STV in 2017. See the video below for a complete campaign overview.