MTV Stationery

Since MTV's brandmark changed over the in 2012, the former Stationery had to undergo a Redesign. Together with the creative studio Motherbird in Melbourne, we took the opportunity to simplify the overall look and give the staff the chance to personalize their cards. They were tasked to photocopy themselves, choose a quote and send those back to the designer in order to be used for their business card backs. Each card individually told a different visual story acting as a conversation starter.

The handwritten type, the fluoro colour and the choice of paper added to the upbeat but yet simplistic look & feel whilst maintaining a unique brand identity.