In 2013, MTV Australia and the Museum of Democracy at Eureka (M.A.D.E.) teamed up to create MOVEMENT, a multimedia pro-social campaign designed to give Australian Millennials a platform to find a representative voice for their generation. The aim of MOVEMENT was to highlight issues that matter to Millennials, find a leader to represent their views, and lead social action to impact the future of Australia.
The creative was based on 8 Millennials reflecting Australian youth and the main image became the mixture of all of them. The logo followed the composition of the sliced key visual and transports a sense of movement & dynamism.